Corpo Cologne

This was a multi-faceted design project. We were tasked with a mock design briefing from Macy’s 

Their department sales have decreased in the past year. In order to improve sales the Industrial Design team in Macy’s is assigned with the task of designing a new line of perfumes and cologne to add to their existing collection.

We were encouraged to make this a themed bottle to encourage a younger audience, so with Corpo Cologne the design was based off of the neon streets of neo-Tokyo. This neon noir aesthetic is featured in franchises such as Cyberpunk 2077, Alita Battle Angel, Ghostrunner and Blade Runner.

As this theme is featured in various sci-fi settings it has a wider market appeal as well as looking descreate enough that it can fit as an ornimate in various settings.